Craig Schulze
Hungry for some serious network marketing success in 2019?
If you want to change your situation and see improved success in your network marketing business then you have to put the right work in. This is a good time to clear the decks and start on a new footing to ensure you leverage the best entrepreneurial practices for your success in 2019.
What do you want to achieve this year?
Here are 9 steps for network marketers that will help shift your gears to take your business to the next level. And for those just starting out these 9 steps are an invaluable guide to starting off in the right direction for positive results.
1. Start Using Social Media The Right Way - Read This Book
Network marketers must know how to use social media with authenticity and integrity to build their business.
One of the best books on teaching network marketers how to effectively use social media is Freakishly Effective Social Media For Network Marketing by Ray and Jessica Higdon. The information is simple and easy to understand and is based on what really works for network marketing.
This book is filled with valuable tips on how network marketers must use social media without being seen as too pushy or spammy. Ray and Jessica teach proven tactics that they have applied to building their own network marketing business on social media.
Network marketers need to read this book now. Not only does it break down what you should be doing on social media in simple and easy to follow steps, it’s also based on the core principles of one of the most sought-after network marketing coaches in the industry.
This book is a must-have for everything you need for your network marketing business on social media.
“Most people in Network Marketing look at Social Media as if it were a dartboard you can just throw things at, and that something will hit the mark - sussess will happen. They hope someone will respond. They hope someone will buy. They hope their business will grow. But hope is not an effective marketing strategy.”
Ray Higdon
Freakishly Effective Social Media For Network Marketing
2. Join A Company With A Global Footprint
In today’s economy with the internet, social media and smartphone technology you need to play on the biggest playing field you can. This requires important due diligence. Thinking that a company has a big global reach because of its online presence is a BIG trap that people fall for. Sales might look good for a company and they may say “we are open for business in 20 countries” but 80% of sales could still all be in their home country.
Firstly, there is a difference between how many countries a company does business in, and how many countries they are open in. Some companies will ship a few thousand dollars a month from head office, and say they are open there for business.
Ask these questions…
How many countries do they have an office and corporate staff in? In how many countries do they do more than $100,000 a month in sales? How many countries do they do more than $1,000,0000 a month in sales? Are the products registered in those countries? What type of income would their top 10 distributors in those countries earn?
In a good global opportunity, I would like to see at least 30 countries doing more than $100,000 a month, which suggests there is viability in those markets, and there is some traction. Then at least 10 countries doing over 1 million dollars a month, which shows those markets are profitable and have traction.
Preferably, there are markets open on each continent, and there are successful leadership teams in each market.
3. Ask For Referrals
It is amazing how many people do not even ask the question. If you do not ask – you do not get.
Ask prospects if they would refer your product or opportunity to others. They might not yet be interested in buying your products or joining your opportunity, but may know someone who is.
Every conversation you have with a prospect you should be thinking “POTENTIAL REFERRAL”.
4. Read Go Pro: 7 Steps to Becoming a Network Marketing Professional by Eric Worre
Eric Worre is the professional network marketer’s “go-to” expert. Eric has condensed his immense experience, know-how and understanding of network marketing and consolidated it into a book of tremendous insight for all levels. If you are serious about raising your network marketing skills and your income, read this book!
Being a professional network marketer requires modelling successful behaviour and committing to practising and applying methods already proven to work by those at the top of the network marketing game.
Eric emphasises the need to upgrade to professional level skills and mindset as more companies choose to use network marketing because it fits what he calls “the New Economy” – where word-of-mouth advertising continues to work better than any other form of promotion. This puts heavy importance on the ability of distributors to successfully spread the word.
This book hits the mark on going next level in all aspects of network marketing such as finding prospects, inviting them to your product or opportunity, presenting your products, follow up with your prospects, helping them become customers or distributors, helping them get started right, growing your team by promoting events and much more.
A must read for those ready to hone their personal development and implement tried and tested tactics and strategies of the real professionals in every stage of the network marketing process.
“The greatest benefit isn’t getting what you want. The greatest benefit is what you’ll need to become in order to get what you want.”
Eric Worre
Go Pro - 7 Steps to Becoming a Network Marketing Professional
5. Follow Those Who Have Already Been Where You Want To Go
The people I take advice from have what I am working towards.
If I want a multi-million dollar property portfolio, I only consider advice from people who have multi-million dollar property portfolio’s. Would you take health and fitness advice from an overweight personal trainer who smokes? NO.
As a seven-figure earner network marketer, I want to show you what myths are commonly spread that dissuade people from finding the real truth about network marketing and how it can help them reach ultimate lifestyle potential.
Just do exactly what 7 figure earner network marketing legends do and you WILL succeed!
6. Create List Categories
How you manage your list will be the factor which decides whether you will succeed or fail. If you want to succeed in network marketing you want to format your list into categories. You should have a boiling hot market, a warm market, a lukewarm market, a cold market, and an icy cold market.
In each of these categories, I like to group them into sections like “open-minded”, “successful”, “entrepreneurial”, “customers”, and “referrers”. For example, it might be that “Pete” is a great mate who has been personal training me for 5 years. He fits into the “warm market”, is an “open-minded” business person with a good network and is a great “referrer”.
The reason for the detail is essential for the way you approach each person. You see, it is not a one size fits all approach to your list. Therefore, take the time to physically create your list ON PAPER, not in your head. Then set up your categories and then put them into sections to assist you on how you are going to approach different people.
SUCCESS TIP: Start with boiling hot to warm markets first. If you are not prepared to do this, you’ll need to review your business opportunity because it merely means you do not have belief in what you are promoting. (You’ll see why below)
7. Master The 5 Critical Areas of Network Marketing
Network marketing is all about finding someone else's product that you can move.
People will pour their entire resources into creating a product, but then someone will create something cheaper, then someone else will create something cheaper again, and so it goes on.
So the message is that the money is going to be with those companies that stay ahead of the curve and ride the cutting edge of trends. This involves 5 key areas - that if you specialize in these as a network marketing distributor for a good network marketing company, you will be unstoppable:
So the home based network marketing, direct selling based industry is a perfect match for leveraging those five areas.
Play in all five key areas above and you'll become one of the next millionaires!
“The time will never be “just right.” Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.”
Napoleon Hill
Think and Grow Rich
8. Understand The Importance of Storytelling
Storytelling is important because you need to be able to not only speak to the minds of your audience - but also the hearts of your audience.
Storytelling is such a primary mode of communication and an instinctive level. You know, going back tens of thousands of years, for human beings, that it's a really effective way to reach people's hearts, without necessarily triggering critical faculty or critical thinking. Because people can learn from stories - see themselves in stories - and therefore be moved by them. - Jack Delosa
People join people in business.
I often ask people. "would you recruit yourself in business?" People join people. And they join you because of your vision. They join you because of your story. So make sure that you work on developing a really good story that people want to join and follow you in business. - Craig Schulze
“Success comes to people with leadership skills, a sound vision, enthusiasm, and the willingness to put forth the effort to build an organization and find others who will do the same."
Mark Yarnell
Your First Year In Network Marketing
9. Tap Into The Power of Personal Growth
One thing I've always tried to embed in all my training and education is - you will earn to where you grow. And your wealth will grow to where you grow. So you need to become that person.
Success comes more from how you navigate "not knowing", than what you think you know.
Personal Growth Is About Building And Developing A Skills Mindset. Skills are learned, and you can use them to build and develop a mindset to successfully work through any challenge.
Most people go through life thinking "oh I'm not good at that" and they shy away from confronting and shining a light on what they're not great at. And so that means they're completely limited in what they're able to look at. If you're never willing to look beyond your existing circle of competence, you're never going to venture into uncharted waters.
You've got to develop your skills. Get out of your comfort zone. Challenge yourself. The big success always happens outside of your comfort zone.
Don't let what you think you know - or what "you don't know" - stop you from getting out of your comfort zone - you will never know everything, so stop worrying about that and get skilled at the things that will challenge you to step up and venture into unchartered waters.