Network Marketing is often referred to as word of mouth marketing. The industry is exploding based on word of mouth recommendation of quality products.
In 2018 more people are turning to social media and buying products and services based on the recommendation of their social media networks.
I remember reading the book “The Next Millionaires” by Professor Paul Zane Pilzer, and he was talking about the high growth industries from 2006 to 2016, and the direct selling/network marketing industry was going to be one of those industries because of the social media movement.
Well we are now in 2018, and the network marketing industry is now worth over 180 billion dollars, social media platforms are growing exponentially, and as a result word of mouth, marketing is thriving.
Before network marketing, I was in the fitness industry where referrals were paramount to business growth so in my 20 years in business I have developed robust referral marketing models which have allowed me to grow a multimillion network marketing business that has expanded into 100 countries.
If you want people to buy your network marketing company's product or service, they need to see you truly believe in what you are promoting.
Besides results, when looking for an opportunity, if I do not see people with solid belief in the product they are promoting, I cannot put my heart and risk my reputation with that product.
If you love something, tell the world and show your total belief in the company, and the products you are promoting. People are more likely to spread the word based on your commitment to that belief.
People are more likely to recommend and refer when they see extreme value. It's very much like the concept of under promising and over delivering.
It is also about understanding the "before" and "after" state of prospects. What is the daily life of your prospect like before they use the product or service you are promoting? How does their life change after they use that product or service?
The more significant the gap between the "before" and "after" state - the more value your product or service has to offer.
There are many businesses around the world that I would have generated many sales for on my recommendation because I have felt that difference in my before and after state to experience great value.
People buy from people they trust and respect.
The best way to do this is to demonstrate your true nature and continue always to nurture and develop your relationship.
A typical statement in the network marketing industry is "people join people".